Often referred to as the Shopify Whisperer, The Sultan of AdsManager, the Exorcist of Email Marketing, the Fonz of Faceb-ook Ads.....ok so maybe I took it a hair too far there. Either waymy name is Corey Rush and I'm the Co-Founder and CEO ofBlue Pack Marketing. A more important title I hold is the Olderbrother of the two of us.
One time on a Delta flight from Raleigh to San Francisco theflight attendant referred to me as Dr. Rush as I was dosing off;and instead of correcting her I allowed her to presume that Iwas some sort of Neurosurgeon on my way to performsurgical miracles. I'm sure she wondered what kind of surgeonwas wearing a backwards baseball cap and jeans; but for allshe knew I was heading to perform brain surgery on conj-oined twins.
I like to open with this story every now and then when discuss-ing how we judge things on the surface, and sometimescome to predisposed decisions purely based on the cover. (It'sokay if your mind jumped to someone telling you to NEVERDO THIS - ESPECIALLY with BOOKS - MINE DID TOO). Duringthe flight I fessed up about not actually being a doctor whenshe saw me attempting to plug a regular headphone jack intothe bottom of an iphone that clearly didn't have said plug. Butthe discussion came to an interesting point when she statedthat in the day and age we live in, anyone can become anyth-ng and it's finally not just a cliche saying. I mean a skinnydorky guy from Harvard who built some website is testifying infront of congress , a used book retailer is now literally runningcommerce globally; and like him or love him Donald Trump isthe president. See what I did there?