Keegan Rush, Co-Founder/CMO
Keegan Rush has always been a fan of 3rd person biographies...
My name is Keegan Rush and I'm the Co-Founder and CMO of Blue Pack Marketing. My brother Corey and I started the company in 2014. At the time Shopify, Marketing Agencies, Ads Manager, etc. were all just buzzwords. Now, they are at the very core of what we do. We run a Marketing Agency who works with established brands on Shopify and we are Ninjas when it comes to the Ads Manager.
I always had a hustle for things I was passionate about. When I was 23, alongside my retail job (fancy way of saying Mall Job), I owned a Sports Blog. After many successful years, I started to branch outside of the base monetization strategies and found Teespring. We would wind up selling several million dollars and over 400,000 garments through their site. Pretty good for a 23 year old kid with no degree. After the first year of selling, I was able to convince my brother to leave his 6-figure corporate job to help establish the company and scale it. We've been scaling ever since.
Eventually, we decided to move off of the platform game and started our own Shopify brand. We grew the wholesale distribution channel to over 350 stores and at the time we sold it, had successfully made a couple million dollars. We developed another Shopify brand in a different industry and to this day it has eclipsed over 25 Million dollars in sales. Selling on a platform is different than having your own brand. This is where we learned how to run a successful business.
After 2 years of growing our brand, we started to receive inquiries about what we were doing. Suppliers talk, Application owners talk, Masterminds talk, word of mouth is a powerful thing. This provided us with an opportunity to start working with other brands and show/execute what we've learned for them as well. Having the ability to work on our brand and collaborate/crush it on others brands as well was FUN for us.
Over time we were able to work with some very large celebrity accounts, TV networks, etc. Some of those projects include Brittany Spears, Eminem, Muhammed Ali's estate, History Channel, Discover Channel, Martin Garrix, etc. I definitely have to pinch myself sometimes because it feels surreal. I was going to screw around with my Sports website until I needed to get serious about a better paying job and beg my brother for a job. Luckily, I never had to do that. He says he would have given me one....not sure if he's telling the truth though...
Growing up, we played sports, football mainly. We always had a competitive nature. I would attribute this competitiveness to our drive to push the business forward every single day. If you're going to do something, try to be the best at what you're doing. Even if you don't succeed, nobody ever discourages effort. You don't have to build Rome in a day but, you have to do something. Good days come with the bad. Having a supportive/kickass team helps minimize them dramatically.
My favorite quote in regards to business and life is "Smooth Seas Never Made a Skilled Sailor" . However, you operate and what you learn on the bad days, will help you become a more skilled sailor. We're the best damn sailors I know and I've never been on a boat.
I am 30 years old, have lived in North Carolina my entire life, love the Duke Blue Devils, all Chicago sports teams, and work every day for my wife Sara and two sons Boston and Jameson. Private jets don't inspire me. Providing them a better life than I did the day before, is what inspires me. That's it. That's all I am going to write. I am an open book if you want to ask me any other questions. The first 3 questions are free and after that, I'll have to invoice you.